Top Apparel & Fashion Websites in China

Key Insights on Top Apparel & Fashion Websites in China on March 2026

As of March 2026, threads.com leads Apparel & Fashion in China with 2.2M monthly visits. Its audience skews desktop-first (99.95% desktop / 99.95% mobile), and traffic is up month over month 85.38% and up year over year 173,774.9%. shein.com holds second with 566.41K visits and a desktop-leaning mix (99.83% desktop / 0.17% mobile), while meesho.com ranks third with 553.34K visits.

Across the leaders, nike.com.hk is the most mobile-first (2.66% of visits), whereas meesho.com is the most desktop-reliant (100%). Momentum favors brandymelville.com in the latest month (2,494.89%), while thenorthface.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 67 of the top 100 sites are direct-led, 28 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.