Semrush Unveils Brand Visibility Framework at Adobe Summit
New research report series provides CMOs with a strategic framework and practical tools to orchestrate brand visibility across search and AI environments
April 20, 2026
The April Fools’ Day activation reflects a broader shift: brand visibility is everyone’s job
This April Fools’ Day, we hired over 1500+ Brand Visibility Experts in one day, with more than 200 Semrush employees updating their job titles in LinkedIn. Engineers, sales reps, finance, customer success – roles that traditionally sit far from “marketing” – all made the same move at once.
None if them applied for the role, but they all already qualified. We just named what most people already do.
The result was a wave of activity on LinkedIn and a clear reflection of a broader industry shift: brand visibility is no longer driven by isolated campaigns, but by the consistency of signals created across teams, platforms, and touchpoints.
It was a clear statement: brand visibility is everyone’s job.
Narrative in Motion
The activation, following brand refresh, builds on Semrush’s broader positioning around brand visibility in the AI search era, where discovery increasingly happens before the click, across AI-generated answers, social platforms, and third-party sources.
Visibility today is no longer driven by rankings alone. It’s shaped by how consistently a company shows up across the web – in product documentation, support content, reviews, conversations, and expert commentary. That’s where SEO meets Agentic Search Optimization (ASO). And that’s exactly what we set out to demonstrate.
By turning our own employees into visible signals, we moved the idea from narrative to reality: brand visibility is no longer the responsibility of just one team – it’s owned by everyone.
LinkedIn as a Distribution Engine
The choice of LinkedIn was intentional. As AI systems increasingly rely on professional, structured, and expertise-driven content, platforms like LinkedIn are becoming key inputs into how brands are interpreted, summarized, and recommended.
Recent Semrush research shows that LinkedIn is now #2 most-cited domain across major AI systems, including ChatGPT, Google AI Mode, and Perplexity.
By engaging our own employees to take part in the activation tapped directly into that dynamic:
- Hundreds of synchronized profile updates
- Organic amplification through networks
- Comment threads that extended the narrative beyond the original posts
The result: a viral moment – powered entirely by people.
A Signal for 2026
Our April Fools’ social media activation serves as both a campaign and a proof point. It’s a timely reminder that:
- Visibility is earned across systems, not channels
- Authority is reinforced through people, not just platforms
- In the AI era, every employee becomes part of the brand’s discoverability layer
Or, put simply:
Brand visibility is no longer one team’s job.
It’s everyone’s job.
Brand visibility is no longer one team’s job.
It’s everyone’s job.
