Anna is a Data Enthusiast with over 8 years of experience in Marketing Analytics and Consulting. She helps teams make smarter decisions by turning complex data into clear, actionable insights. When she‘s not deep in numbers, she‘s calculating the probability of meeting a cat on her next walk.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
This study examines which technical SEO factors show measurable correlations with AI citations, and where long-held assumptions start to blur.