Getting Started with Semrush
New to Semrush? This is where to start. This course walks you through everything you need to hit the ground running — from setting up your workspace to tracking rankings, auditing your site, and reporting results. Whether you've never touched the platform or just need a proper foundation, you'll have a live SEO operation up and running in no time.
Who is this course for?
Anyone new to Semrush — whether you're an in-house marketer or a solo business owner. No prior experience with the platform is needed.
What you’ll learn
How to set up your Semrush account, track keyword rankings across search engines, audit your site for technical issues, manage team access, and create reports you can share with anyone.
Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more
Course Instructors
Semrush Academy
This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.
Rita Cidre
Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.
Course Structure
1
Start Your SEO Journey with Semrush
Welcome to the course! Meet your host, get to know the structure, and make sure to download the Getting Started worksheet so you can work alongside us in every lesson.
1 video
1 minute
2
Get to Know the Semrush Platform
Get familiar with the platform and learn about the key tools we'll be working with throughout this course.
1 video
4 minutes
3
How Semrush is Organized
Like any good workspace, organization is key to keeping your goals clear and your workflow running smoothly. Learn how Semrush structures everything into folders, tools, and targets — and why it matters.
1 video
3 minutes
4
Understand Position Tracking and Targets
Before you set anything up, it helps to understand why Position Tracking is one of the most important tools in your kit. Learn what it does, how targets work, and how to plan your setup before you dive in.
1 video
3 minutes
5
Create Your First Folder
Now that you know what folders do and why they matter, it's time to make your own. Follow along as we set one up from scratch.
1 video
2 minutes
6
Welcome to Site Audit
A site audit is the foundation of any solid SEO strategy. Learn how Semrush crawls your site the same way a search engine does, what your health score actually means, and how to start fixing what's holding your rankings back.
1 video
2 minutes
7
Set Up Position Tracking
Time to put Position Tracking to work. Follow along as we configure your first campaign, add your keywords, and walk through how to read your first set of results.
1 video
4 minutes
8
Track Multiple Targets in One Campaign
Learn how to monitor your site across different contexts — desktop vs. mobile, varying countries, different search engines — all within a single Position Tracking campaign.
1 video
2 minutes
9
Manage User Access and Keyword Limits
Your keyword pool is shared across your whole account, not just one project. Learn how to give teammates access to the right folders and divide your keyword budget so everyone has what they need.
1 video
2 minutes
10
Set Permissions for Your Team
Learn the difference between account-level roles — Owner, Admin, and User — and how to pair them with the right folder-level permissions so everyone on your team sees exactly what they should.
1 video
2 minutes
11
Configure Your Site Audit Crawl Settings
Getting your crawl settings right makes the difference between an audit that catches everything and one that misses the point. Learn how to set your crawl scope, page limit, crawl source, and schedule before you hit start.
1 video
3 minutes
12
Prioritize Issues and Assign Fixes
Your crawl is complete — now comes the important part. Learn what your results actually mean, how to tell errors from warnings and notices, and how to build a fix list that gets the most impact first.
1 video
2 minutes
13
Overview of Reporting
Great data only goes so far if you can't share it. Learn the two ways Semrush lets you report — quick exports and fully customizable reports — and when to use each one.
1 video
1 minute
14
Create and Schedule Your Reports
Need to get data to a stakeholder fast, or build a detailed branded report from the ground up? Learn how to use both export options in Semrush and set up automatic delivery so your team always has the latest numbers.
1 video
2 minutes
15
Connect Google Analytics and Search Console
Semrush data tells you a lot — but pairing it with your own Google Analytics and Search Console data tells you the full story. Learn how to connect both tools and bring real traffic and search performance data into your reports.
1 video
2 minutes
16
Congratulations and Next Steps
You made it — congratulations! Before you complete the assessment and share your certificate all over LinkedIn (make sure to tag us!), let's take a moment to map out your next steps and keep the momentum going.
1 video
1 minute
17
Would You Recommend This Course?
One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!
1 video
0 minutes
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