Free webinar
Topical Authority, Entity SEO, and Information Gain in the Age of AI Search
Tuesday, May 12, 2026
7:00 PM CEST / 1:00 PM ET / 10:00 AM PT
Who will host the webinar
Fernando AnguloSenior Market Research Manager, Semrush
Felipe BazonChief SEO Officer, HEDGEHOG
Marcus ToberSVP Enterprise
Marcus ToberSVP Enterprise Solutions at Semrush
Marcus ToberSVP Enterprise Solutions at Semrush
Marcus ToberSVP Enterprise Solutions at Semrush
Build authority, optimize entities, and create content AI can’t ignore
Synopsis
Traditional SEO signals alone are no longer enough.
AI-powered search doesn’t just rank pages. Expertise, context, and originality are the new currency.
In this 60-minute session, Felipe Bazon (CSO at HEDGEHOG) and Fernando Angulo (Semrush) will show you how to adapt your search strategy using three core pillars: topical authority, entity SEO, and information gain.
Apply these principles to build content that performs across both traditional rankings and AI-generated results. Real case studies. Proven outcomes. Register now.- Leave knowing how to:
- Decode the new rules of AI search visibility
- Master topical authority and control what AI surfaces
- Use entity SEO to signal context, relationships, and trust
- Create differentiated content with information gain
- Build content ecosystems that win across search and AI results
- Apply real case studies and proven results to your own strategy
- Put it all into practice with Semrush tools
- Take it from the experts
- Felipe Bazon is Chief SEO Officer (CSO) at HEDGEHOG, where he leads advanced SEO and content strategy initiatives focused on scalable growth and search visibility. He specializes in building high-authority content ecosystems optimized for both traditional search and AI-driven discovery systems.
- Fernando Angulo is Senior Market Research Manager at Semrush with over 14 years at the company.
- Felipe Bazon is Chief SEO Officer (CSO) at HEDGEHOG, where he leads advanced SEO and content strategy initiatives focused on scalable growth and search visibility. He specializes in building high-authority content ecosystems optimized for both traditional search and AI-driven discovery systems.